AI-powered brief translation

Tell us what you're dreaming of. We'll turn it into a brief your designer can work with.

No jargon. No guesswork. Just describe what you love — and BriefClear does the rest.

Free to try — no account needed

Creative workspace
Brief generated for
Maya Thornton — Brand Identity
✓ Client approved

How it works

1
Describe your vision

Answer three simple questions about what you love, what inspires you, and what to avoid. No design knowledge needed.

2
AI translates

Our AI converts your natural language into a structured, professional creative brief with clear direction for your designer.

3
Designer receives

Review the translated brief, approve it, and your designer gets everything they need to start creating confidently.

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Private & secure
Your briefs are never shared
⚡
Ready in 30 seconds
AI translation is near-instant
✏️
You stay in control
Review and edit before sending
📄
PDF export
Download for your records

Let's build your brief

Three questions. That's all it takes.

1
Feeling
2
References
3
Avoid

Step 1 of 3

What should people feel when they first see this design?

Think emotions, atmosphere, or the vibe you want to create.

0/800
Example answer "I want it to feel like walking into a cozy boutique — welcoming, a little luxurious, but never stuffy. Like someone took care to make it feel special just for you."
✓ Brief generated

Here's your translated brief

We've turned your answers into clear design direction. Read through and let us know if it captures what you meant.

🎭
Tone & Feeling
✦ AI

The design should convey a sense of warmth and approachability, while maintaining a grounded professionalism. Think of the feeling of a trusted, considered space — inviting without being overly casual. The emotional register should lean calm and confident, never urgent or pushy.

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Visual Direction
✦ AI

Draw inspiration from considered, editorial aesthetics — generous white space, restrained colour palettes, and purposeful typography. The design language should feel curated and intentional rather than templated.

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References & Inspiration
✦ AI

Referenced aesthetic touchpoints suggest a preference for brands that balance minimalism with humanity. Key qualities: intentional restraint, quality materials feel, editorial sensibility, and emotional warmth embedded in clean visual systems.

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What to Avoid
✦ AI

Steer clear of anything that reads as corporate, cold, or overly technical. Avoid stock-photography aesthetics, trendy or fleeting design styles, dark or moody colour schemes, and decorative script typefaces.

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Success Criteria
✦ AI

The design succeeds when it immediately communicates trust and warmth without explanation. A first-time viewer should feel drawn in rather than confronted. The work should feel distinctive but not alienating.

Does this capture what you meant?

Your Briefs

Client briefs waiting for your review and action

4
Total briefs
2
Pending review
1
Approved
1
In progress
ClientProjectReceivedStatus
Maya Thornton
Brand Identity
Wellness brand refresh
Mar 18, 2026
Pending Review
James Okafor
Logo Design
Architecture studio
Mar 15, 2026
Approved
Sara Kim
Website Redesign
Independent bakery
Mar 10, 2026
In Progress
Leo Marchetti
Packaging Design
Artisan coffee brand
Mar 5, 2026
Pending Review
Maya Thornton
Brand Identity · Wellness brand refresh
Pending
Mar 18, 2026
James Okafor
Logo Design · Architecture studio
Approved
Mar 15, 2026
Sara Kim
Website Redesign · Independent bakery
In Progress
Mar 10, 2026
Leo Marchetti
Packaging Design · Artisan coffee brand
Pending
Mar 5, 2026
← Back to all briefs
Brand Identity

Wellness Brand Refresh

Client: Maya Thornton · Received March 18, 2026

Status
Pending Review
Client approval
Approved ✓
Designer ack.
Pending
🎭
Tone & Feeling
✦ AI

The design should feel like stepping into a calm, carefully considered sanctuary. Think warmth without clutter — professional without being cold. The emotional goal is trust at first glance, followed by a gentle sense of delight.

👁
Visual Direction
✦ AI

Earthy, warm tones with organic texture. Generous white space. Serif typography with weight and character — not decorative, but literary. Photography or illustration should feel human-made, not generated or generic.

Earthy paletteSerif typeAmple whitespaceOrganic textureEditorial feel
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References & Inspiration
✦ AI

Client references point toward the Aesop / Kinfolk aesthetic intersection — editorial calm, material warmth, thoughtful restraint. Also noted: Patagonia's earnestness and commitment to craft over flash.

AesopKinfolkPatagonia
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What to Avoid
✦ AI

No corporate visual language — avoid blue-chip sans-serifs, stock imagery, or anything that resembles a bank or SaaS landing page. No neon or high-contrast colour schemes. Decorative script fonts are a hard no.

No corporate feelNo stock photosNo script fontsNo neon
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Success Criteria
✦ AI

Success is when the client sees the design and immediately says "yes, that's it" — without needing to explain why. The work should feel inevitable. The design should age gracefully.

Approval Status
Client reviewed✓ Done
Client approved✓ Approved
Designer acknowledged⏳ Pending
Actions
Project Info
Client
Project type
Date received
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Unlock unlimited briefs

You've used 3 of 5 free briefs this month. Upgrade to Pro for unlimited access and AI quality scoring.

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✦ AI-powered plans

Simple, transparent pricing

Start free and upgrade as your work grows. Every plan includes our core AI brief translation engine.

Free
0  / month

Perfect for freelancers starting out. Get a feel for AI brief translation before committing.

  • ✓ 5 briefs per month
  • ✓ AI brief translation
  • ✓ PDF export
  • ✓ Client approval flow
  • ✓ AI quality score
  • ✓ Brief history archive
  • ✓ Priority support
Most popular
Pro
$ 12  / month

For working freelancers and designers who need unlimited AI translation with deeper quality insights.

  • ✓ Unlimited briefs
  • ✓ AI brief translation
  • ✓ PDF export
  • ✓ Client approval flow
  • ✓ AI quality score
  • ✓ Full brief history
  • ✓ Priority support
Studio
$ 29  / month

For studios and agencies managing multiple clients. Team seats, white-label briefs, and client portals.

  • ✓ Unlimited briefs
  • ✓ Everything in Pro
  • ✓ Up to 5 team seats
  • ✓ Client portal links
  • ✓ White-label export
  • ✓ Custom AI tone presets
  • ✓ Dedicated support

Common questions

What does AI translation actually do?

BriefClear's AI reads your natural language answers and restructures them into the five sections a designer needs: tone, visual direction, references, avoidances, and success criteria — using language that is precise and actionable for creative work.

What is the AI quality score?

On Pro and Studio plans, each generated brief receives a quality score based on specificity, clarity, and completeness. Low-scoring sections are flagged with improvement suggestions, so you get better designer outcomes.

Can I cancel at any time?

Yes. You can cancel your subscription at any time from your account page. You'll keep Pro access until the end of your current billing period, then revert to the free plan.

Is my brief data private?

Your briefs are never used to train AI models and are not accessible to other users. They are stored securely and visible only to you and anyone you explicitly share them with.